Emirates Crowned 2025’s Most Recommended Global Airline By Yougov
Emirates, the largest international airline in the world, has been recognized by YouGov as the Most Recommended Global Brand of 2025, showcasing the airline’s long-standing commitment to quality and its industry-leading “Fly Better” philosophy. Emirates was also the only airline to be featured on YouGov’s prestigious global top 10 brand list. Clearly, Emirates’ leadership spans beyond aviation and into the global consumer market.
The YouGov Most Recommended Brands rankings show how likely consumers are to recommend a brand to another person and Emirates received an 88.4% Recommend score, manufacturing a considerable lead over the other high performing global brands. The score is derived from more than one million customer interviews across 28 international markets between June 2024 and May 2025 as part of YouGov’s daily BrandIndex tracking.
Sir Tim Clark, President of Emirates Airline reflected on the achievement:
“This award demonstrates the commitment and loyalty we have built with customers around the world. They don’t just fly with Emirates—they trust us to deliver care, consistency, and excellence every time. We will continue raising the bar to ensure Emirates remains a brand people are proud to recommend.”
Elevating the Passenger Experience
Emirates continues to set new benchmarks in customer experience both in the air and on the ground. With strategic investments in next-generation aircraft, signature inflight services, and enhanced digital retail environments, the airline remains focused on delivering seamless, premium travel at scale.
In the first half of 2025 alone, Emirates:
- Launched routes to three new global destinations, with Hangzhou on the horizon.
- Unveiled nine redesigned travel retail stores across Asia, Africa, and Europe.
- Deployed its A350 aircraft to 10 cities, expanding fleet versatility and passenger choice.
- Became the world’s first Autism Certified Airline, reinforcing its commitment to inclusive and accessible travel.
Looking ahead, by December 2025, Emirates will operate nearly 50% of its global network using aircraft equipped with the latest cabin interiors across the Boeing 777, Airbus A380, and A350 fleets. Additionally, with over 2 million Premium Economy seats offered annually, more travelers than ever can access the airline’s redefined premium experience.
Reputation on the World Stage
Emirates is not new to receiving accolades from YouGov. In the 2024 Recommend rankings for the UAE, Emirates received a score of 92.6% to be ranked first. In the United States, Emirates is in the top 10 airlines to be considered by Millennials and Gen Z and received the highest customer satisfaction rating of US flyers.
YouGov is an independent international market research and analytics firm that, in addition to extensive research services, utilizes its flagship BrandIndex platform to understand and report real-time brand sentiment across various demographics and locations. The fact that Emirates continues to have a strong showing at the top of these rankings highlights not only its powerful brand, the loyalty of its passengers, and its ability to innovate and diversify across a rapidly changing global environment in aviation.
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